It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions. From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users. Lighthouse is an effective tool for identifying a range of improvements related to mobile usability, which is a critical aspect of the page experience. For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds. If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats. Core Web Vitals is a set of specific metrics that Google considers essential in a webpage’s overall user experience.

PSI then further stratifies your score into individual scores for FCP, FID, LCP and CLS, giving you a better idea of what percentage of each type of content loads at which speed. Finally, Sitechecker’s Chrome Extension enables you to audit pages on the fly — so you can get suggestions as you naturally browse webpages. It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation. Semrush’s audit feature amounts to a technical audit similar to Screaming Frog’s.

Best Technical SEO Audit Tools

In general, if you have a large number of pages that aren’t being crawled or updated as frequently as you want, you should think about SEO Anomaly looking to speed up crawling. Having a big crawl budget does not guarantee that you will rank at the top of the SERPs. But if all of your critical pages are not crawled due to crawl budget concerns, it is possible that those pages may not be indexed. An XML sitemap helps Google to navigate all of the important pages on your website. Considering crawlers can’t stop and ask for directions, a sitemap ensures Google has a set of instructions when it comes to crawling and indexing your website. Note that pages will only appear in the search results if they are indexed without any issues.

Marketing Hub

Reviewing every element of your website can have a massive impact on its performance. For example, your audit can result in a faster, better-optimized website. With a stronger site, as well as SEO strategy, you can start ranking for highly competitive keywords in your industry. If your website’s slow, it’ll struggle to rank on page one of search results. It’ll also have a difficult time keeping users on your site, as more than 80 percent of users expect a website to load in three seconds or less — otherwise, they leave. Appear on the first page of search results for that keyword, and you’ll start to drive valuable traffic to your website.

• On the other hand, social media marketing is centered around building relationships and engaging with your audience on platforms like Facebook, Instagram, X, and LinkedIn.
• Here, you’ll see the list of pages containing broken links, along with the URL of each broken link and its corresponding anchor text.
• Cadence helps the document processing service provider (mentioned above) by updating these elements with the right keywords, which improved their site visibility.
• In that case, it makes sense to prioritize the reviewing of your most important pages instead.
• While this may be lucrative in a short run, it can have disastrous consequences for your optimization.
• Given the above section on types of SEO audits, we’ve compiled a checklist for a pretty well-rounded SEO audit that incorporates technical, off-page, and on-page SEO.

Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team. Pricing varies based on the number of keywords and update frequency.

In recent years, title tags have sparked a lot of debate in the SEO world. Google, it turns out, is likely to modify your title tag if it doesn’t like it. These include the number of resources on the website, as well as how valuable Google deems your indexable pages to be.

Step 4. Identifying image issues

It’s a good idea to make sure all high-traffic pages which formerly linked to that page now 301 redirect to the new page; or, that they at least redirect back your home page. Contrary to popular opinion, broken links don’t result in site penalties. As content cycles in and out, and your site’s structure changes over time, 404s occur naturally.

Neglecting SEO audits result in missed opportunities, declining traffic, and loss of potential customers. Staying proactive makes sure your site remains aligned with search engine guidelines and user expectations. To underscore the importance of performance, Google launched the Core Web Vitals. These metrics help site owners gain insights into how their sites perform in real life and get tips on improving those scores. The metrics focus on loading times, interactivity and stability. Together, these determine how enjoyable users find your site.