If your current level of expertise or standards has outgrown an older post, it’s better to remove it. Whatever the case, don’t BHS Links keep content on your site because you think quantity will make you look better. Just like many things in life, quantity shouldn’t replace quality. All things considered, shorter, yet descriptive URLs, work better. With regards to your title tags, don’t be scared to appeal to your readers’ emotions.

• Go to the Rankings section on the left-hand menu to begin tracking your keyword performance.
• If the search finds the sentence in the source code, you’re good, and Google can easily read the content.
• “Including unnecessary information in your business name is not permitted, and could result in the suspension of your Business Profile.”
• Local institutions such as chambers of commerce, universities, and community organizations are excellent sources for backlinks and citations.
• Navigating spreadsheets can sometimes feel like deciphering a complex map without a compass.

Promote Your Content Strategically

Search Console will tell you what queries are leading people to see your page in search results and which ones are leading them to click. This can help you find additional headings to add to a page as well as additional keywords to target with their own pages. If you’re already ranking accidentally for it, then you’re sure to rank when you intentionally target that keyword. This is an easy element to add to your blog posts that Google seems to really like. Oftentimes, you’ll see Google add those links right to a post’s meta description. While there’s no “perfect” word count for blog posts, content that’s 3k+ words tends to do best when it comes to link building.

Google Sheets offers a range of functions that can be combined for unique ranking situations. This formula ranks the value in A2 compared to the entire column A, adjusting automatically as new data is entered. In fact, according to Google, simply increasing the load time of a page from 1 second to 3 seconds increases the bounce rate by 32%. In fact, for the next year, we had more site visits to that blog post than to any other page on our site (including our homepage).

Include FAQ sections

We found a very slight correlation between URL length and rankings. Specifically, short URLs tend to have a slight ranking advantage over longer URLs. In other words, heavy pages have the same chance to rank as light pages. For a more comprehensive view of SEO performance, connect your Google Search Console and Google Analytics accounts to Semrush’s Organic Traffic Insights tool. Improving your sitewide SEO can help multiple pages rank on Google’s first page.

Get Google Reviews

SEMRush can help you find overlooked and underused keywords that you can use to increase traffic and conversions. Since broken links can hurt SEO this is a mutually beneficial solution for both parties; they get to repair a broken link and you get a backlink. No Shopify SEO guide would be complete without tips on keyword research – the foundation of SEO success. The RANK function can’t return the rank of values in visible rows only. However, in Google Sheets, you can follow the approach below to exclude hidden rows when returning the rank of values in a dataset. Just pop this formula in the first cell of your rank column, and it will automatically fill down.