Ubersuggest also shows you which keywords have high volume and low keyword difficulty. In this post, we’ll share some tips to help you get your website or webshop onto the first page of search results. With the right approach, you can build a strong online presence that stands the test of time. Use tools like Google Analytics, Google Search Console, and other SEO software like Ahrefs, Semrush, or Moz to gather and analyze data. To match this intent, you should create a comprehensive guide that covers everything from choosing the right pots and soil to planting and caring for the tomatoes.

These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for. In some instances, Google interprets visuals as the most suitable form of meeting search intent. Queries such as “How to…” tend to tap into video content, and get rewarded with higher rankings. Research thoroughly to suitably adapt depending on the niche. That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day.

Focusing on your Business, we can start to maximize the SEO of your business page. Well, you’re in for a treat because I’ve put together a complete list. These approaches can help maintain performance while still getting the insights you need. If you’re working in a team or sharing your spreadsheet with others, ask for feedback. Another pair of eyes might catch something you’ve missed, and collaboration can lead to improvements you hadn’t considered. The choice between RANK.EQ and RANK.AVG depends on your needs.

A target keyword is the main keyword that describes the focus or topic of your page. If users do this consistently from your homepage, it’ll develop a high bounce rate. Users will be less likely to click on your search result if they’re unenticing. To stand any chance of ranking for this keyword, SEO Anomaly you should follow suit. Bricks is the AI-first dashboard and reporting tool for spreadsheet data. Create charts, graphs, and analyze your data in seconds – no data analyst needed.

Are backlinks important for SEO?

For example, all top-ranking results for “best headphones” were updated recently. But many top-ranking results for “best parks in london” haven’t been updated for months or even years. This doesn’t matter because it’s not like new parks are built daily. If you’re unsure whether Google values freshness, check the dates on top-ranking pages. For example, here’s what we get if we plug in our post about creating a go-to-market strategy.

Satisfy Search Intent

The Google Play app icon is a crucial visual asset, visible to users on the app’s store listing and search results. A well-designed icon can communicate the app’s primary purpose, identity, theme, and even additional messaging, like seasonal updates. Keywords in the app’s name (title) are most important to us and most visible to users; therefore, they have the highest chance of being indexed for our app. User reviews may be beyond our control, and we’ve included them for comparison, as the keywords included in them also matter. You can use SEO audit tools such as Ahrefs, SEMrush, or Moz to check your Shopify SEO score. These tools can scan your Shopify store and provide a detailed report on your SEO health, including issues and areas for improvement.

You can see the total organic traffic for each page, the percentage of total traffic to the page that comes from organic search, and the total number of keywords a page ranks for. There are over 200 Google ranking factors, and while we will never know all of them, and they are always changing, we do know many. Google’s ranking factors are all the many variables and elements that Google takes into account when it chooses which web pages to rank for any given search. In other words, ranking factors are the things that affect whether you rank in Google for your desired keywords, and how high you rank.

If you don’t want to use a dedicated tool, you can always manually check your rankings in Google. This is more tedious and requires a private browser with personalized results disabled. Several SaaS companies provide a robust suite of SEO tools, including a keyword tracker.

• Perhaps not surprisingly, we discovered that pages with the highest number of total backlinks tended to rank best in Google.
• More often referred to as anchor text, attributes give additional information about the page you’re linking to.
• When you understand these data points ahead of time, you can create content that exactly fills an existing need.
• These tools provide insights into how a website performs in search engine results pages (SERPs) for specific keywords.
• After all, a high bounce rate indicates a poor user experience.
• They are the foundation of Google’s algorithm and remain one of the most important Google ranking factors.

An SEO audit is important to find and fix errors, take advantage of opportunities, and improve your site’s overall performance. Once these types of content start ranking, they tend to naturally earn more and more links over time, pushing them—and your site—even higher in search results. The wrong way to create category pages is to simply list your latest posts, or a list of relevant products.

This hosting is built to work seamlessly with Elementor, ensuring optimal performance and faster loading times for your Elementor-powered website. If you have an additional question, drop it in the comments section below this article. Almost everyone wants to understand how to rank higher on Google. So it’s to your advantage to ask for reviews and respond quickly to them.