You might need to rank data based on multiple factors, such as sales performance and customer feedback scores. This is where things can get a bit more complex, but it’s entirely doable with Google Sheets. Aside from that, the strategies outlined above really are the key to ranking well on the Google SERP. There’s no exact science to ranking #1, but there are ways to greatly improve your ranking and get the results you need. We’d love to help you put together an advertising strategy that will help you get the results you need.

Start with keyword research

After configuring the tool, you’ll see content, backlinks, and technical suggestions. You’ll find suggestions for semantic keywords, text length, readability, and backlinks (which you’ll learn more about later). The keywords’ search intent should be the same or very similar. You can also add related keywords with the same intent (e.g., “best dog toys” and “good toys for dogs”). If you already have a page that aligns with your target keyword’s search intent, update it.

Related links

• Getting Google Sheets to work offline can feel like unlocking a secret level in your favorite game.
• In this guide, we’ll explain how to do ranking in Google Forms.
• Regularly adding photos, responding to reviews, and posting updates tells Google you’re engaged.
• This sort of strategy takes a lot of work, but it’s one of the more reliable ways to get backlinks from other websites.

In fact, for the next year, we had more site visits to that blog post than to any other page on our site (including our homepage). For a big site like Hootsuite, increasing their domain authority from 91 to 92 is a pretty monumental accomplishment. A new website, on the other hand, can get their domain authority from 1 to 2 almost without even trying. Some content marketers place too much weight on keyword volume. As a result, they go after only the highest volume queries, which can often be very top-of-funnel and competitive.

So, one of your main goals should be to get visitors to share your posts on social media. And, you can only expect visitors to do that if you post high-quality content regularly. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword. Google Maps SEO is no longer optional—if you want local customers to find you quickly and easily, it’s a must.

The alt text for images can also be optimized for SEO, but even this needs to fit naturally. If they sound awkward or are difficult to work into the flow, you may want to reevaluate your chosen keywords. SEO Anomaly Now that you know what pages you’re going to optimize first, let’s decide how we want to name our pages across the entire site.

And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Make it easy for them to come into the site and know exactly what you’re about.

For example, a press release can be valuable if you want to get mentions from the right type of press (in terms of SEO, there’s something like bad publicity). Plus, using LSI keywords also helps to improve your topical depth which in return helps with relevancy. In 2024, topical depth will become more important (hence, the preference for long-form content). So, be sure to build and expand your content around other related keywords and subtopics as well. As a matter of fact, it’s no longer good enough only to optimize your content for a handful of keywords. Instead, Google wants to find out what your page is about in general.