This is (often) a clear sign to Google that people aren’t happy. And if users aren’t happy, you can kiss your rankings bye-bye. Our analysis of Google’s key ranking factors found that the average Google first page result contains 1,447 words. Ever seen a snippet saying “Their website mentions service” in local results? Make sure your reviews and website content highlight the specific terms you want to rank for, so Google picks them up.

Keyword Research: The Beginner’s Guide by Ahrefs

So instead of ranking for a single keyword, let’s start with a keyword seed that grows into a theme. In truth, there are thousands of articles, guides, and tutorials published about SEO every year. Most of these guides are either very introductory or broad, or go to the opposite end of the spectrum and cover a very specific topic. These are a set of links shown below the main URL in search results. Although you can’t directly control which site links Google will show for your website, you can help them pick the right ones with internal linking and other SEO practices.

The Power of Backlinks and Domain Authority

Google Scholar Metrics allows authors to view journal rankings and ratings by various h-indeces. Journal ranking can be viewed for the top 100 publications in 9 different languages, or by broad subject research areas and numerous subcategories. Scholar Metrics uses those articles published between 2009 and 2013 and citation from all articles indexed in Google Scholar. You will need powerful SEO tools like Semrush or Ahrefs to perform these link-building strategies. Not all websites will openly disclose if they accept guest posts, so you may find it useful to conduct cold outreach to other high-authority sites in your niche. The first tactic you should use in your link-building campaign is guest posting.

With the right tools at your disposal, you’ll be better equipped to enhance your site’s performance and SEO Anomaly reach your target audience. Listings with images and videos receive more clicks, calls, and direction requests, making it a crucial factor for Google Maps visibility. To avoid this, make sure your NAP matches exactly across your Google Business Profile, website, social media, and all online directories.

• Establish a routine for checking keyword positions, such as weekly or monthly.
• Marketing goals include increasing brand awareness, improving click-through rates, gaining leads, and gaining maximum social shares of a website.
• The more active and engaged you are with your reviews, the more trust you build with both Google and potential customers.
• Making the purpose and relevance of your page clear to Google and searchers is the job of on-page SEO.
• This means making changes and improvements directly on your web pages to help search engines understand the content better.
• Ranking higher on Google starts with understanding what keywords are and how they function in search.

A Beginner’s Guide on How to Do Keyword Research

If you’re managing a couple of projects, SERP Robot can be a handy backup. I often use it as a quick verification tool because it’s free and efficient. I pair it with one of the no-login solutions below so I can quickly check a page’s ranking while GSC covers broader metrics. I’ve always felt that if a rank checker tool is too slow or forces you to jump through hoops, it isn’t worth the hassle—especially when you have plenty of other SEO tasks.

By using AI tools along with your own knowledge, you can do great SEO work and stay ahead as things change. We are still determining exactly what SEO will be like in the future. If you keep learning, try new things, and focus on making your site good for users, you can keep your site visible even as things change. Google knows this, so it now looks at how your site works on phones when deciding where to rank it.

When your business is optimized for Google Maps, more people will find you first, visit your location, and become repeat customers. Instead of losing sales to competitors, you’ll get the calls, the foot traffic, and a steady stream of new business. The best part is that Google Maps SEO isn’t just for big brands. Whether you’re a single-location shop or a multi-location retailer, the right strategies can help you rank higher, attract more customers, and turn local searches into sales. I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest …